"If you would persuade, you must appeal to interest rather than intellect." - Benjamin Franklin

If you would persuade, you must appeal to interest rather than intellect.

— Benjamin Franklin

influencepsychologycommunicationwisdompersuasionhuman-nature

Benjamin Franklin· United States · 1706 – 1790

Benjamin Franklin was an American polymath who was a founding father of the United States. He was a leading author, politician, scientist, and inventor known for his contributions to electrical science and civic life.

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