βPeople can be induced to swallow anything, provided it is sufficiently seasoned with praise.β
Moliere
βPeople can be induced to swallow anything, provided it is sufficiently seasoned with praise.β
βHuman models are more vivid and more persuasive than explicit moral commands.β
βThe more informative your advertising, the more persuasive it will be.β
βOutstanding leaders appeal to the hearts of their followers β not their minds.β
βIf you can't convince them, confuse them.β
βI use emotion for the many and reserve reason for the few.β
βGood words are a fine weapon.β