United States
American sociologist known for his research on media and journalism. His books include The Sociology of News.
“Advertising generally works to reinforce consumer trends rather than to initiate them.”
— 가장 많이 사랑받은 명언
“광고는 일반적으로 소비자 유행들을 창시하는 것보다는 강화하는 작용을 한다.”